Design Is More Than Drawing.
Graphic Art Vs. Graphic Design- Folks confuse the two all the time, and for good reason, they do overlap each other. Generally logos are more design than art, but it depends on the clients needs for their particular business. Usually no two people are alike, neither are two businesses, so each logo design has to be approached and executed differently as well. Your logo reflects what you do and your level of service. If you have a plain, ordinary logo, using maybe just a standard font available on anyone’s computer you tell your customer a lot about yourself and how you value them. If you have a design that stands out in the crowd, it’s like a magnet that draws in business! Large corporations know this and once they have a good logo almost never change it.